Who am I?
Manchester-born and Manchester-based, my passions are football (United of course!), music and writing. Mancunians are known for being both friendly, plain-speaking and direct, which is exactly how I craft my Copy!
So why me? What’s my USP?
Turning prospects into customers and ultimately making you money is - and always has been - my focus. I have a deep understanding of the relationship between Copy and your return on investment.
I spent the early part of my career in Professional Services and high-end agency marketing, where I was judged on the results and effectiveness of the Copy I wrote.
Better Copy = more clicks = more prospects converted to customers
That’s me…with a beard!
Anything else?
Yes!
For the last twelve years or so I’ve managed to balance my professional career with being a ‘weekend warrior’ musician - playing all sorts of gigs and events up and down the country. 🥁
Believe it or not, this has helped shape my approach to Copywriting.
How? Well, it's a great creative outlet, but also - drummers are never front-and-centre and usually nobody is watching you.
The Copy I write is the same - it’s there to support and promote your products and services in the most effective way possible. On the stage or the page - I’m never trying steal the limelight!