Selected examples

Below is a small selection of some of the campaigns and projects I’ve worked on, with a description underneath. I understand web design and UX, and tailor my Copy to fit the space, style and aesthetic of the digital environment I'm working in.
My focus is on results rather than a sector, and I have a diverse range of clients in B2B and B2C industries.

Better Copy = more clicks = more prospects converted to customers


Please click on the examples below to enlarge them

 
Tech, B2B - Ongoing editing and curation of thought leadership blog for tech services firm CDW. Result = increased readership and enquiries

Tech, B2B - Ongoing editing and curation of thought leadership blog for tech services firm CDW. Result = increased readership and enquiries

Finance, B2B - Landing/sales page for leading bank. Result = injecting a little bit of humour into a concept Barclays ad campaign

Finance, B2B - Landing/sales page for leading bank. Result = injecting a little bit of humour into a concept Barclays ad campaign

Third sector - Case study for large charity, detailing successful IT environment upgrade. (Long-form, screenshot is example)

Third sector - Case study for large charity, detailing successful IT environment upgrade. (Long-form, screenshot is example)

Tech, B2B - Microcopy and content design to explain intricate, complex tech products as part of sales deck. Result = Easily digestible, understandable product descriptions leading to increased sales

Tech, B2B - Microcopy and content design to explain intricate, complex tech products as part of sales deck. Result = Easily digestible, understandable product descriptions leading to increased sales

Tech, B2B & B2C - Successful email campaign selling logistics software/app campaign to small logistics businesses and delivery drivers. Result = significant uptick in app sign-ups

Tech, B2B & B2C - Successful email campaign selling logistics software/app campaign to small logistics businesses and delivery drivers. Result = significant uptick in app sign-ups

Tech/prof services, B2B - Full website and pitch re-write for tech-enabled Business growth consultancy. Result = increased website enquiries and pitch success increased from 50 to 65%

Tech/prof services, B2B - Full website and pitch re-write for tech-enabled Business growth consultancy. Result = increased website enquiries and pitch success increased from 50 to 65%

Media, B2C. Series of articles for Manchester United fan channel 'Stretford Paddock' over the course of a season. Result = increased engagement, clicks through to Youtube channel and subscriptions

Media, B2C. Series of articles for Manchester United fan channel 'Stretford Paddock' over the course of a season. Result = increased engagement, clicks through to Youtube channel and subscriptions

Prof services, B2B - series of Linkedin articles for leading consultancy business, aimed at securing investment and fuelling growth for the SME owner. Result - significant increase in Linkedin metrics (engagement, clicks, followers etc) and inbound e

Prof services, B2B - series of Linkedin articles for leading consultancy business, aimed at securing investment and fuelling growth for the SME owner. Result - significant increase in Linkedin metrics (engagement, clicks, followers etc) and inbound enquiries. (Long-form - these are smalls parts of the articles)

Prof services, B2B - Website creation for Executive Search business. Result = significant enquiries leading to 6-figure first-year turnover

Prof services, B2B - Website creation for Executive Search business. Result = significant enquiries leading to 6-figure first-year turnover

Fitness, B2C - Content creation, curation and editing for a high-end Personal Trainer and influencer. Result = 4 new high-value sign-ups within a week of going live, and steady growth since.

Fitness, B2C - Content creation, curation and editing for a high-end Personal Trainer and influencer. Result = 4 new high-value sign-ups within a week of going live, and steady growth since.